GRÄNGES ALUMINIUM 2024: Exhibition Sucess
Mission:
Design a booth that not only stands out but also showcases the full range of capabilities Gränges Europe offers across its three production sites. Create an engaging and dynamic atmosphere that fosters increased sales and brand awareness at Aluminium 2024 in Düsseldorf for Gränges Europe.
Concept Creation:
The exhibition’s standout feature was the innovative meeting room solution and the custom-designed bar, complemented by showpieces like podiums and tailor-made elements.
Rather than using traditional cubicles for meetings, designer Jimmy envisioned something more impactful. Drawing inspiration from Gränges’ primary product – the aluminium coil – he crafted three cylindrical meeting rooms that mirrored the coil’s shape. This unique design invited guests to step directly into the product itself, offering a truly immersive experience.
The bar was designed to create a relaxed atmosphere while serving as a reception area. Guests were warmly welcomed and provided refreshments as they awaited their meetings, ensuring a comfortable and inviting environment.
The product display was inspired by museum-style exhibitions, providing a sophisticated setting for showcasing the products. This approach not only evoked the feel of a vernisage but also sparked curiosity about the products while serving as a functional space for informal meetings and drop-ins.
Sustainability in Production:
With sustainability at the forefront, all pieces produced will be reused for future exhibitions and as part of permanent welcome centers. Crafted from long-lasting materials, these pieces are designed for endurance and flexibility, allowing them to be mixed and matched to suit various occasions.
Results:
The booth attracted significant attention, leading to three interviews with the exhibition organizers, the Aluminium Institute, and the media team covering Aluminium 2024. Sales personnel were excited by the unique meeting rooms and the functionality of the bar, where the bartender and receptionist managed meeting bookings and offered a warm welcome to all guests. The showpieces drew visitors in and facilitated spontaneous meetings. Notably, the coil-inspired meeting rooms became the talk of the exhibition, leaving a lasting impression on attendees.
GRÄNGES – THE BATTERY SHOW EUROPE 2024
A perfect example of how creativity can shine within a tight budget. For Gränges Battery at The Battery Show Europe 2024, we leveraged our ingenuity to maximize impact while working within a limited budget. The result was a booth design that stood out and made a memorable impression.
Mission:
Design a booth for the 30 m² exhibition space that effectively showcases Gränges Battery’s products and solutions, creating an engaging atmosphere that sparks curiosity and encourages visitor interaction. The goal was to transform the booth into a space that generates leads.
Concept Creation:
We designed a booth that not only highlighted Gränges’ innovative products but also emphasized the company’s unique capabilities in battery solutions. The aim was to create an environment that invited visitors to stop by, fostering meaningful conversations and interactions that would turn the booth into a lead-generating hub.
Key Design Choices:
Instead of using traditional “pre-made print message walls,” we opted for a budget-friendly approach that still provided maximum visual impact. The walls were crafted using a branded foil with an irregular shape, creating a sense of movement and flow throughout the booth. This unconventional design also served to visually divide the space, creating a semi-private meeting area within the booth.
Production Details:
- Podiums: Designed to both showcase Gränges’ products and function as standing tables for casual meetings. Made from durable PVC plastic, these podiums were created with sustainability in mind and are reusable for future exhibitions.
- Folded Walls: Constructed from recycled plastic, these walls have a solid and enduring presence. The design allows for easy rebranding, making them adaptable for future uses.
- The Cube: A unique PVC plastic cube was introduced to give the booth a theatrical, museum-like atmosphere. With its see-through top, the cube became a focal point, drawing attention to the showcased products inside.
Results:
Both the podiums and the cube became natural conversation starters. They drew visitors’ attention and provided Gränges staff with the perfect opportunity to discuss the products in depth, highlighting how Gränges’ battery solutions meet customer needs. The cube, in particular, became the centerpiece of the booth, capturing the interest of attendees and enhancing the booth’s overall appeal.
GOOGLE DIGITALAKADEMIN
Mission: Conceptualize the design and layout for an innovative educational initiative, complemented by strategic advertising and comprehensive project management for events, including speakers, catering, and logistics.
Concept Creation: An urban street hub was established in the heart of Stockholm to provide education for marketing professionals on the Google suite.
Production: The urban street hub created an engaging and dynamic educational atmosphere reminiscent of Brooklyn, departing from traditional classroom layouts.
Results: This initiative attracted a diverse audience, ranging from young professionals to those seeking employment, transforming it into a highly sought-after meeting spot. Due to its success, Google extended the event duration for several months.
LEKSANDS KNÄCKE
PR Events
TRE KULLOR
Mission: Launch and promote the new brand “Tre Kullor” through strategic PR
events.
Concept Creation: Leveraging the heritage recipes core to Tre Kullor, we hosted PR
events at the historic apartments in Nordiska Museet.
Production: We designed and executed a 1960s garden party theme, complete with on-brand food and beverages, featuring Elsa Billgren as the event host.
Results: The event generated considerable press coverage and became a topic of discussion for years, successfully placing “Tre Kullor” on the shelves of leading grocery stores.
VANS OF THE WALL
Girl Skate Concept Creation and Production: Theme Park, Events, and Merchandise
Mission: Inspire young girls to embrace skateboarding and create an inclusive environment for practice in a skatepark.
Solution: We developed a specialized event area surrounding the skatepark in Huddinge, featuring activities like photo sessions for skaters with Vans merchandise. The event also included prominent female skaters, offering meet-and-greet opportunities and professionally-led clinics.
Production: We constructed a well-equipped event area complete with tents, food courts, and designated skatepark zones for various skill levels. Our photo booth allowed participants to print custom Vans t-shirts, while merchandise giveaways captured significant attention, with videos from the event going viral.
Results: Vans leveraged the event setup and merchandise initiative on a global scale, leading to widespread acclaim. The Stockholm event attracted 1,500 more attendees than expected, receiving extensive media coverage across television, print, and radio platforms.
BUDWEISER
Event Area Creation During the 20XX FIFA Women’s World Cup
Mission: Develop a mobile bar concept for a series of high-profile events in Sweden during the FIFA Women’s World Cup.
Concept Creation: Design and construct an on-brand Budweiser bar that resonates with event audiences.
Production: The final product was a functional and visually striking bar that captured attention.
Results: By the conclusion of the event series, the bar secured a permanent
location at a popular nightclub in Gothenburg, enhancing brand visibility.
AXFOOD – GARANT
Roadshow for Product Awareness
Mission: Increase awareness of Garant, Axfoods store brand, focusing primarily on pulled pork products.
Concept Creation: Organize in-store cooking demonstrations and product tastings to engage consumers.
Production: Implement interactive cooking sessions that enhance the featured product with appealing flavor pairings.
Results: This initiative yielded outstanding success, leading to the extension of the roadshow from four weeks to seven months due to consumer demand.
NINTENDO
Plug-in Event Collaboration with Vans
Mission: Revitalize the Super Mario brand to engage both existing fans and attract a younger demographic.
Concept Creation: We organized a nostalgic three-day event series emulating the original Super Mario era, incorporating familiar themes from childhood.
Collaboration with Vans: This included promotional giveaways such as Duck Hunt patterned bags and hats.
Production: We set up interactive gaming stations featuring retro tube TVs and themed food options that enhanced the experience.
Results: The event drew enthusiastic crowds, with packed gaming stations and a fully booked restaurant by the third day, thanks to successful word-of-mouth